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  • come up with a winner/Everybody likes Pepsi's new advertising campaign. Their advertising agency has come up with a winner.
    to think up a very good idea
  • blockbuster/Eli Lilly made a lot of money with the prescription drug, Prozac. It was a real blockbuster.
    a big success
  • bells and whistles/Our office just got a new copier with all the bells and whistles. I'll probably never learn how to use all of its features!
    extra product features, usually using the latest technolog
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