IB BM 4.1 - 4.4 | Baamboozle - Baamboozle | The Most Fun Classroom Games!

IB BM 4.1 - 4.4

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Identify two roles / purposes of market research.

Gives businesses up-to-date info, Helps firms tailor their market mixes for target segments, Assesses customer reactions to products, understand rivals etc.

Identify THREE primary market research methods.

Surveys, Interviews, Focus groups, Observations

Identify FOUR secondary market research methods:

Market analyses, Academic journals, Government publications, Media articles, Online content

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