Business Communication Mid-Term Review

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Start with a strong, clear position that guides your argument and persuades your audience. (Speaking to Persuade)

Clear Thesis

Appeal to credibility, emotion, and logic to persuade your audience effectively. (Speaking to Persuade)

Ethos, Pathos, and Logos

Anticipate and address opposing viewpoints to strengthen your position and show thorough understanding. (Speaking to Persuade)

Address Counterarguments

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