Unit 5 Persuasive ETHOS PATHOS LOGOS
It is used as a means of convincing an audience via the authority or credibility of the persuader, be it a notable or experienced figure in the field or even a popular celebrity.
Ethos (Ethical Appeal)
It is a way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story.
Pathos (Emotional Appeal)
It is a way of persuading an audience with reason, using facts and figures.
Logos (Logical Appeal)