• The Marketing Mix
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  • What are the four elements of the marketing mix?
    The four elements of the marketing mix are product, price, place (distribution), and promotion.
  • What is a target market?
    A target market is a specific group of potential customers that a business aims to reach with its products or services.
  • Name a product that is typically marketed to a mass audience.
    A product like bottled water is typically marketed to a mass audience because it is a basic necessity that appeals to a wide range of people.
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