Persuasive Techniques Used in Advertising
Help
Unlock this slideshow and over 2 million more with Baamboozle+
Try slideshows
If everyone else is doing something or owns a particular item, you should too, so that you don't get left behind.
Bandwagon approach
When a celebrity endorses a product rather than an expert, people are more likely to act on emotions.
celebrity testimonials
Researched information and evidence gives the author creditability and provides logical connections for the audience
Facts and statistics
Your experience on this site will be improved by allowing cookies.
Allow cookies