• Zero, first and second conditional
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  • If / Unless a company__________ (develop) its digital business, it loses its competitive edge
    Unless / develops
  • Our digital consumers might enjoy more personalised services if / unless we __________ (manage) technologies more effectively. But we don't.
    if / managed
  • We _________ (never be) an innovative organisation if / unless we don't change the way we work and digitalise everything.
    will never bee / if
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