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ETB2004

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Business customs can be grouped into 3 Categories, list these 3 categories?

Cultural imperatives, Cultural adiaphora and Cultural exlusives

Adaptation is crucial in both small matters and the large matters of marketing when dealing with an alien culture. A) True or B) False

True

Define Cultural imperatives?

customs that must be recognized, acknowledged and accommodated, In some cultures a friendship has to be established before an effective business relationship

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