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Persuasive Techniques
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Uses logic (numbers, percentages, etc.) to convince the audience that the choice is smart
Logical Appeal
Telling only the good part of the truth; hiding the bad parts
Glittering Generalities
Creating a negative attitude through negative ideas, insults, or names
Name calling
Since experts approve of this idea, you should too.
Expert Opinion
A person is made to have strong feelings about a situation
Emotional Appeal
A well known person supports a product or an idea
Testimonial
A statement suggesting that everyone is doing it, so you should too.
Bandwagon
The name or product/idea is repeated many times?
Repetition
What is a catchy phrase or statement often used to sell a service or product
Slogan
Name two places we see persuasive techniques.
Social Media, Commercials, News, Politics, Printed Ads, Relationships


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