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This is a short and striking or memorable phrase used in advertising.
Slogan
What is the slogan of Nike?
Just do it!
Repetition is a simple yet effective technique used to build identity _____ and customer _____ .
Awareness / memory
Advertisers pay commercial radio stations for ______ to broadcast the advertiser's commercial.
Airtime
Give one example of marketing materials in direct mail?
Brochures, catalogs, postcards, newsletters, sales letters, leaflets
If you see an advertisement inside the train, what type of advertising is it?
Transit
Where can you see advertisements?
Everywhere (TV, radio, newspaper, outside, internet and others)
Give one example of promotions.
Coupons, sweepstakes, games with prizes, gifts, discounts, low prices
This technique is convincing the customer that others are using the product and they should join the crowd.
Bandwagon
This technique is using a famous person, catchy jingle, desirable state of being or powerful emotion.
Association
A technique in advertising that describes a product and promotes specific features what a product or service can do for the potential customes.
Claims
This is a technique that mentions the product or company name more than once.
Repetition
How many common advertising techniques did we study?
5
This is a type of advertising that uses the internet.
Online advertising
This is a marketing effort that uses a mail service to deliver a promotional printed piece to your target audience.
Direct mail / catalogues / leaflets
It is an advertising that we can see outside like billboards and posters on the buses and trains.
Outdoor / Transit
Give one another word that means television advertisement.
Television commercial, commercial, advert, TV advert, ad
What is another word for radio advertisement?
Spots
It is a type of advertising that is also called print advertising.
Newspaper / Magazine
It is an announcement online, in a newspaper, on television, or on a poster about something such as a product, event, or job.
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