A small family bakery in Italy wants to expand online but only has one staff member skilled in digital marketing. Question: Explain how this internal limitation could influence the bakery’s marketing objectives and strategy.
Limited digital skills may restrict online promotion, forcing smaller objectives or the need to outsource marketing.
A clothing brand in Japan uses TikTok influencers to promote its products. A sudden change in the app’s advertising rules restricts video promotions. Question: How might this external technological factor affect the company’s future marketi
The business may need to shift to new platforms or marketing channels, increasing costs or delaying campaigns.
A coffee company in Brazil promotes its beans as “fair trade” but is accused of underpaying farmers. Question: Explain how ethical issues like this could damage the company’s brand and future marketing decisions.
Loss of customer trust could harm sales and force the company to rebuild its reputation through transparent marketing.
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