1. What does demographic segmentation divide customers by? A. Interests and hobbies B. Age, gender, income C. Tourist attractions D. Types of transport
B
2. Which is an example of psychographic segmentation? A. Customer age B. Customer income C. Customer lifestyle and values D. Tourist destination
C
3. What is market segmentation? A. Dividing a market into parts or groups B. Selling one product to everyone C. Planning a holiday D. Advertising a product
A
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