• MyT Terminology
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  • Crucial element of an organization’s promotional strategy within the marketing mix. It involves paid-for communication strategies designed to inform and persuade consumers about Myt PLC’s diverse range of beverage products.
    Advertising
  • Small group of individuals elected or appointed to oversee the management and overall direction of a company. They are responsible for making major decisions, setting policies and ensuring that the operations align with the mission
    Board of directors
  • A series of interconnected business outlets, like Lotssa Coffee, that are owned or managed by the same company and operate under a common brand name. It is centrally managed, typically including a common marketing mix and corporate policies
    Chain
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