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  • Name 2 things that we should always include in our agenda
    The time duration and set expectation that we will implement on the call
  • Give an example of using your preparation to lead into discovery
    "I saw on your website that you are running a promo, can you tell me more about this?" (or similar)
  • What are the 5 discovery items that need to be covered on every single call?
    Goal, Budget, Audience, Creatives, and Seasonality/Promos
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