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  • What are the four (4) key areas of Facebook's Client First Engagement Model?
    Know, Grow, Earn, and Show (How we show up)
  • What is the Meta voice deployed by our sales teams?
    Simple, Straightforward, Human
  • Building trust is essential to a successful client relationship, what are the four (4) areas of the Trust Equation?
    ARCC Framework: - Authority - Rapport - Reassurance - Credibility
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