A visual map, or plot, of customer perceptions of an establishment or brand relative to the competition based on features and benefits important to the _____________.
Target audience
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15
What does RSQFT stand for?
Revenue per square foot
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20
What are two types of Marketing share?
Actual market share and Fair market share
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eraser
Reset score!
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seesaw
Swap points!
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rocket
Go to first place!
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banana
Go to last place!
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20
Choosing the Right Competition determine which other firms in the same product class are pursuing the different customers at the same point in time. TRUE OR FALSE
FALSE (Choosing the Right Competition determine which other firms in the same product class are pursuing the same customers at the same point in time)
