Team 1
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Team 2
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Teams
Name
Score
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15
×
a detailed plan for successfully developing and marketing a brand
BRANDING STRATEGY
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Check
Okay!
Check
×
seesaw
Swap points!
Oops!
×
star
Double points!
Okay!
×
shark
Other team loses 25 points!
Okay!
×
lifesaver
Give 25 points!
Oops!
15
×
They usually give you a _______ if you buy multiple copies
discount
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Check
Okay!
Check
15
×
They c_____ you $20 just to get in the nightclub.
charge
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Check
Okay!
Check
×
seesaw
Swap points!
Oops!
×
gift
Win 10 points!
Okay!
×
rocket
Go to first place!
Okay!
×
baam
Lose 20 points!
Oops!
×
monster
Reset all scores!
Oops!
×
gold
Win 50 points!
Okay!
×
fairy
Take points!
5
10
15
20
25
×
baam
Lose 10 points!
Oops!
15
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the degree to which people are familiar with or prefer a particular brand
BRAND AWARENESS
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Check
Okay!
Check
15
×
a short easily remembered phrase, especially one used to advertise an idea or a product
SLOGAN
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15
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a set of features and ideas that customers connect in their minds with a particular product or brand
BRAND IMAGE
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Okay!
Check
15
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a type of product made by a particular company and sold under a particular name
BRAND
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Check
Okay!
Check
20
×
the particular group of people to which an advertisement, a product, a website or a television or radio programme is directed
TARGET AUDIENCE
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Check
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Check
15
×
What does it mean afford?
have enough money to pay for something
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Check
15
×
Things would never change if people weren't prepared to ______________ .
experiment
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Check
15
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a situation in which many people really like or enjoy someone or something
Popularity
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Check
15
×
MERCEDES IS A _______ BRAND
PREMIUM
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Check
Okay!
Check
15
×
What does it mean accessible?
easy for anyone to obtain and use
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Check
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Check
×
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