It is used as a means of convincing an audience via the authority or credibility of the persuader, be it a notable or experienced figure in the field or even a popular celebrity.
ethos
It is a way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story.
Pathos
It is a way of persuading an audience with reason, using facts and figures.
Logos
"As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."
ethos
"Our expertise in roofing contracting is evidenced not only by our 50 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best."
ethos
"Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and sh
logos
"Research compiled by analysts from NASA, as well as organizations from five other nations with space programs, suggests that a moon colony is viable with international support."
ethos
"Where would we be without this tradition? Ever since our forefathers landed at Plymouth Rock, we've celebrated Thanksgiving without fail, making more than cherished recipes. We've made memories."
pathos
"Don't be the last person on the block to have their lawn treated - you don't want to be the laughing stock of your community!"
pathos
“Every day, every night, in every way, I am getting better and better.”
anaphora
It is a rhetorical device used to emphasize a phrase while adding rhythm to a passage.
anaphora
It is a rhetorical term that consists of three parallel clauses, phrases, or words, which happen to come in quick succession without any interruption.
tricolon
"It is spending the sweat of its laborers, the genius of its scientists, the hopes of its children.” Obama
tricolon
The use of the same sound or sounds, especially consonants, at the beginning of several words that are close together
alliteration
It is a figure of speech that describes an object or action in a way that isn’t literally true, but helps explain an idea or make a comparison.
metaphor
What´s this?
alliteration
