Identify and explain two ways a restaurant can create added value for its new service.
Improve quality. Provide extra services. Improve brand image
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15
Consider the following three factors that will affect decision on the location of a new restaurant. Which factor is the most important to? Justify your answer. The level of income of local restaurant
The level of income will affect the potential demand for the new restaurant and the new delivery service
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15
Consider the advantages and disadvantages of the following three ways a firm could research the market for the new restaurant. Questionnaire about the new restaurant carried out by the firm itself
Primary research so original research. Not experienced in carrying out primary research so may be less accurate
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15
Consider the advantages and disadvantages of this type of business organisation; partnership
Partners can specialise in different tasks. Share decision making, Unlimited liability. Each partner responsible for the actions of other partners
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15
Identify and explain two ways to promote the new restaurant.
Posters. Billboards. Leaflets. Discount coupons. Local newspapers. Social media. Special appearance of celebrity
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15
Consider the following three ways a firm could use to make sure he has enough workers for the new restaurant. Move some part- time employees from the existing restaurant
Cheap to arrange, Saves time recruiting, No training required. Need to replace the existing employees â recruitment costs. Not enough employees to fill all job
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15
Consider the advantages and disadvantages of the following three ways a firm could research the market for the new restaurant. Questionnaire about the new restaurant carried out by a market research agency
Carried out by experts in market research. Expensive to use
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15
Consider the advantages and disadvantages of this type of business organisation; sole trader.
Owner in complete control. No sharing of profit. Incentive to work hard as everything kept for himself. Unlimited liability. No continuity. No help in decision
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15
Identify and explain two possible reasons why a firm needs a well-motivated workforce
Encourages workers to work more efficiently/higher productivity. Lower labour turnover â saves recruitment and training costs/lower absenteeism
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15
Consider the advantages and disadvantages of the following three ways a firm could research the market for the new restaurant. Government statistics on the number of high income consumers
Cheap and quick to carry out. May be out of date
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15
Consider the advantages and disadvantages of this type of business organisation, private limited company.
Raise capital from sale of shares. Limited liability. Separate legal identity. Can only sell shares to family and friends. Accounts not private
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15
Consider the following three ways a firm could use to make sure he has enough workers for the new restaurant. Recruit additional unskilled employees that can be trained
Workers trained in the right way. More likely to stay at the new restaurant. Training costs. Costs of recruitment. Takes time to recruit and train workers
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15
Consider the following three factors that will affect decision on the location of a new restaurant. Which factor is the most important to? Justify your answer. Cost of building
High cost may mean the firm has to borrow large amount of capital