highly specialised sub part of a large market

Less rent/fewer employees needed which can help reduce costs. Lack of personal service

Customers like something new therefore they are more likely to try the product. Damage customer loyalty as existing customers do not like the new logo created

skilled workers likely to work more efficiently and likely to make fewer mistakes [

survival, make a profit, increase market share, provide a service to the community, be socially/ethically/environmentally responsible

Franchisor shares risks with franchisee, More of its own shops: Have total control over the operations

Sponsorship can target the intended market attracting more customers. Newspaper advertising can be seen by a lot of people

customers OR people who have similar characteristics to the target market who give their opinions on a product / service.

Yes, selling to other segments means spreading risk as not reliant on one market for sales. This is much better than charging lower prices could revenue.

advertising, other promotional methods e.g. discounts, introduce new designs/features, target new markets e.g. country or gender

Economic crisis, Factory/shop/office closure, Merger or takeover, Need to reduce costs, Changes in management/strategy, Automation or replaced by machinery

Age, Socioeconomic/income groups, Tastes/interests, Geographic, Culture/religious background