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Score
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10
×
Companies build___________ because they help businesses stand out and build customer trust.
corporate brands
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×
eraser
Reset score!
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×
gold
Win 50 points!
Okay!
×
gift
Win 20 points!
Okay!
×
lifesaver
Give 5 points!
Oops!
10
×
Reminders of a brand’s identity and values are known as
brand cues
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×
baam
Lose 25 points!
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fairy
Take points!
5
10
15
20
25
×
rocket
Go to first place!
Okay!
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banana
Go to last place!
Oops!
10
×
A business’s website, packaging, and employee interactions are all examples of
touchpoints
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10
×
___________ are sometimes called private labels, store brands, or distributor brands.
Private brands
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20
×
When companies solicit customer feedback and consider making changes, they are
keeping the brand in mind.
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10
×
A company says that it is dedicated to complete customer satisfaction. This is considered a
brand promise
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15
×
When companies build their brands, they focus primarily on the task of
telling a story.
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×
banana
Go to last place!
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seesaw
Swap points!
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×
rocket
Go to first place!
Okay!
×
baam
Lose 15 points!
Oops!
10
×
Logos, graphics, and names are just a few elements that make up a company’s
brand identity
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10
×
The things that a company truly believes in are known as
brand values.
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10
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One company’ _______________ might be serious, traditional, and reliable, while another company’s might be young, carefree, and trendy.
brand personality
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heart
Other team wins 25 points!
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gold
Win 50 points!
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×
rocket
Go to first place!
Okay!
×
lifesaver
Give 25 points!
Oops!
×
Restart
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