a mistake in reasoning (example: Because everything is bigger in Texas, you can expect dogs to be the size of horses.)

Repeating a word, phrase, or idea for emphasis.

unreasonably advance the writer's own authority or character

an argument that is not sound but may still be convincing

Ethical appeal

A means of persuasion in an argument. According to Aristotle, there are 3 fundamental appeals to persuade a person: 1. Reason (Logos), 2. Ethics (Ethos), and 3. Emotion (Pathos).

the art of using language effectively and persuasively

A statement that can be proved.

A word that means walking backwards and forwards in one area.

Appeal to emotion

facts or information indicating whether a belief or statement is true or valid.

Appeal to reason

A particular preference or point of view that is personal, rather than scientific.