It refers to the external factors that affect the business like the needs and wants of the people.

These are desires, luxury and extravagance that signify wealth and an expensive way of living.

A tangible item that is put on the market for acquisition, attention or consuption. Examples are cars, jewelries, and computers.

A place where buyers and sellers can meet to facilitate the exchange or transaction of goods and services. - A particular audience.

These are the things that every individual needs in order to live with dignity.

Businesses are not only affected by the personal entrepreneurial competencies of the owner but it is also affected by ____________ and _______________.

These are things that are perceptible by touch.

Intangible item which arises from the output of one or more individuals. It is usually a result of the interaction between the customer and the business owner or staff.