A visual map, or plot, of customer perceptions of an establishment or brand relative to the competition based on features and benefits important to the _____________.
Target audience
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Check
Okay!
Check
20
Is this REVPAR's formula?
TRUE
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Check
Okay!
Check
heart
Other team wins 25 points!
Oops!
fairy
Take points!
5
10
15
20
25
rocket
Go to first place!
Okay!
thief
Give points!
5
10
15
20
25
heart
Other team wins 15 points!
Oops!
gold
Win 50 points!
Okay!
fairy
Take points!
5
10
15
20
25
baam
Lose 15 points!
Oops!
15
What does RevPAR stand for?
Revenue Per Available Room
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Check
Okay!
Check
15
What does REVPAS stand for?
Revenue per available seat
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Check
Okay!
Check
boom
Lose 50 points!
Oops!
fairy
Take points!
5
10
15
20
25
shark
Other team loses 25 points!
Okay!
banana
Go to last place!
Oops!
20
Choosing the Right Competition determine which other firms in the same product class are pursuing the different customers at the same point in time. TRUE OR FALSE
FALSE (Choosing the Right Competition determine which other firms in the same product class are pursuing the same customers at the same point in time)
