What do the two Es in P.I.E.E.D stand for?

An author gives you step by step directions on how to make a fort what would be the author's purpose?

What is the author's purpose: It's New! It's Refreshing! It's Slurpy Soda! This is the best soda in the world! If you drink this you will jump higher, run faster, and be smarter in school. Try one today!

What is the author's purpose: If an author wrote a book with information about colonial times.

The classroom was a zoo. OR My teacher is a dragon are examples of what?

What does P.I.E.E.D stand for?

If the author gave directions on how to ride a bike what would the author's purpose be?

Pop, slam, bang, crash, splash are all examples of what?

What does the I in P.I.E.E.D stand for?

What is imagery? Or give an example of imagery.

When an author includes important information by highlighting through labels, headings, pictures/photographs, captions, special font, subheadings, etc this is called what?

Seven swans swam swiftly is an example of what?

If I were to write a passage about sweet, warm apple pie with cold vanilla ice cream the purpose of me writing that would be to do what?