Which of these definitions tells us what marketing is? A. Shopping only when items are on sale B. The art of persuasion C. Creating a plan to design a new product
B. The art of persuasion
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25
What is "pester power"?
Kids pester their parents to buy them food or drinks or they threaten to have a meltdown. /Kids want a Happy Meal to get the give-away toy inside.
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banana
Go to last place!
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seesaw
Swap points!
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rocket
Go to first place!
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lifesaver
Give 5 points!
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20
Name something that is bad about fast food.
It is unhealthy and can cause people to gain weight if they eat too much. OR It creates paper and plastic waste that is bad for the environment.
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15
What toys/products became very popular and created an increase in sales after they appeared in Toy Story movies? Name 2.
Etch-a-sketch and Mr. Potato Head
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seesaw
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seesaw
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shark
Other team loses 25 points!
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lifesaver
Give 25 points!
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15
What is it called when products are added into scenes in movies or TV shows?
product placement
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5
Is this true or false? Advertisements play with our emotions.
true
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10
Is this true or false? In a research study, it was found that even though some preschoolers could identify many more fast food logos than their peers, they still ate the same amount of healthy food as their peers.
false
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25
What is advergaming?
Creating games that feature products and logos-They are meant to look like games, but they are really ads.
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25
Why do mascots and characters work well to promote products?
Kids trust them./Kids recognize them./They are meant to be friendly and fun.
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20
What does author Andrea Curtis hope to teach us in her book, Eat This! ?
how to be media literate, how resist fast food marketing and advertising that tries to get us to buy and eat unhealthy food
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25
Why is it important to be media literate?
So that we don't get fooled or tricked by marketing techniques; so we can make smart decisions about how respond to messages we receive
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15
What types of ads usually appeal to young children?
ones that are soft and cuddly or ones that show love and affection
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heart
Other team wins 5 points!
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star
Double points!
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gift
Win 25 points!
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banana
Go to last place!
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20
What does it mean if an advertisement "goes viral"?
It is shared and spread through social media by lots and lots of people.
