Using models, ideas, and expectations to interpret sensory information

a recording technique in which a sound or message is recorded backward onto a track that is meant to be played forward

We become more sensitive to weak stimuli AND less sensitive to unchanging stimuli.

What weighs more, a pound of feathers or a pound of bricks?

Stimuli that lie below our threshold of conscious awareness

the weakest amount of a stimulus you can sense.

Your friend that you haven't seen in awhile is coming over for a sleep over. They are supposed to be there at 5 and it's 5:03. Then you hear a knock at the door, you sprint there, and throw it open only to find nobody there. Example of?

the minimum amount of difference that can be detected between two stimuli

How much dirt is in a 2'x3'x3' hole?

We notice things based on how strong they are (sights, sounds, etc.) AND our physical and psychological state

taking sensory information in and then assembling and integrating it

25/38 people meet their unfortunate demise on the border of US and Canada? Where do you bury the survivors?

psychological process by which we interpret sensory stimulation; reflects learning, expectations & attitudes