Team 1
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Team 2
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Teams
Name
Score
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lifesaver
Give 20 points!
Oops!
×
seesaw
Swap points!
Okay!
×
rocket
Go to first place!
Okay!
×
lifesaver
Give 25 points!
Oops!
15
×
The word or title given to a company’s product is the...
Brand name
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15
×
The company that sells the most products in a market is known as the...
Market leader
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15
×
The percentage of total sales that a company controls in a market is its...
Market share
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15
×
A specific group of customers with similar age or lifestyle that a company targets is a...
Market segment
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15
×
The event when a company introduces a new product to the market is called a...
Product launch
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15
×
The company that is second in the market and trying to become number one is the...
Market challenger
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15
×
The ideas and feelings people have about a company or its products refer to its...
Brand image
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15
×
When brands appear in movies or TV shows as a kind of advertisement, this is called...
Product placement
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15
×
When customers keep buying the same company’s products again and again, this is called...
Brand loyalty
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15
×
When a company uses its existing name to sell a completely new type of product, that’s...
Brand stretching
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15
×
When a famous person recommends or promotes a product, this is called...
Brand endorsement
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×
trap
No points!
Oops!
×
shark
Other team loses 5 points!
Okay!
×
rocket
Go to first place!
Okay!
×
lifesaver
Give 25 points!
Oops!
15
×
The process of finding out what customers want or need before launching a product is...
Market research
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×
baam
Lose 20 points!
Oops!
×
gift
Win 25 points!
Okay!
×
shark
Other team loses 20 points!
Okay!
×
thief
Give points!
5
10
15
20
25
15
×
The stages a product goes through from launch to decline describe the...
Product lifecycle
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×
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