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Team 2
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Teams
Name
Score
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15
×
When brands appear in movies or TV shows as a kind of advertisement, this is called...
Product placement
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seesaw
Swap points!
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gift
Win 15 points!
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gift
Win 25 points!
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banana
Go to last place!
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heart
Other team wins 10 points!
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fairy
Take points!
5
10
15
20
25
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gift
Win 25 points!
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lifesaver
Give 20 points!
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15
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The stages a product goes through from launch to decline describe the...
Product lifecycle
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15
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The process of finding out what customers want or need before launching a product is...
Market research
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15
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When customers keep buying the same companyโs products again and again, this is called...
Brand loyalty
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15
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All the different types of products that a company makes or sells form its...
Product range
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15
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The company that is second in the market and trying to become number one is the...
Market challenger
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15
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When a company uses its existing name to sell a completely new type of product, thatโs...
Brand stretching
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thief
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5
10
15
20
25
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magnet
Take 20 points!
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gift
Win 5 points!
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banana
Go to last place!
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15
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The word or title given to a companyโs product is the...
Brand name
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15
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The event when a company introduces a new product to the market is called a...
Product launch
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How well people recognize a companyโs logo or name shows its...
Brand awareness
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15
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When a famous person recommends or promotes a product, this is called...
Brand endorsement
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The ideas and feelings people have about a company or its products refer to its...
Brand image
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15
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A specific group of customers with similar age or lifestyle that a company targets is a...
Market segment
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