Team 1
0
Team 2
0
Teams
Name
Score
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
Loading
15
×
(T/F): Focus groups are usually small groups that provide in-depth opinions.
True
Oops!
Check
Okay!
Check
15
×
Which type of research focuses on numbers and large groups?
Quantitative
Oops!
Check
Okay!
Check
15
×
What is the main purpose of marketing research?
To obtain information that helps businesses make decisions.
Oops!
Check
Okay!
Check
15
×
Give one example of a source of primary data.
Surveys, interviews, observations, or experiments.
Oops!
Check
Okay!
Check
15
×
(T/F): When Dominoâs listened to customers and changed their recipe, they were applying results from marketing research.
True
Oops!
Check
Okay!
Check
15
×
What does Reliability mean in surveys?
Reliability = produces similar results when repeated. It is not subjective.
Oops!
Check
Okay!
Check
15
×
Consumer Reports comparing different brands is an example of what type of research?
Product Research
Oops!
Check
Okay!
Check
×
banana
Go to last place!
Oops!
×
rocket
Go to first place!
Okay!
×
rocket
Go to first place!
Okay!
×
baam
Lose 10 points!
Oops!
15
×
What is the final step in the marketing research process?
Apply the Results
Oops!
Check
Okay!
Check
×
seesaw
Swap points!
Oops!
×
gold
Win 50 points!
Okay!
×
rocket
Go to first place!
Okay!
×
lifesaver
Give 20 points!
Oops!
15
×
A company changes the color of its laundry detergent packaging to see which one sells better. What method is this?
Experimental Method
Oops!
Check
Okay!
Check
15
×
What is attitude research?
Research that measures how people feel about products, services, or ideas.
Oops!
Check
Okay!
Check
15
×
(T/F): Primary data is cheaper and easier to obtain than secondary data.
False â it is more expensive and complex.
Oops!
Check
Okay!
Check
15
×
What marketing function (of 7) does marketing research fall under?
Marketing Information Management
Oops!
Check
Okay!
Check
×
lifesaver
Give 20 points!
Oops!
×
gold
Win 50 points!
Okay!
×
fairy
Take points!
5
10
15
20
25
×
baam
Lose 20 points!
Oops!
15
×
T/F Rating scale questions always need labels (like 1 = Poor, 5 = Excellent).
True
Oops!
Check
Okay!
Check
×
Restart
Review
Join for Free
;
Your experience on this site will be improved by allowing cookies.
Allow cookies
