an appeal based on logic or reason

recognizing or anticipating a point on the opposing side (and then hopefully arguing against it)

Statements that begin with "Admittedly," "While it is true that," and "I'll grant that..." are ways that you would probably introduce these in your argument.

MLK Jr.'s "I Have a Dream" speech was a response to systemic racism, violence, and the injustice of segregation affecting African Americans in the 1960s. This is the ...... that explains why he wrote the speech.

The context in which speakers or writers create an argument, including elements of speaker, audience, purpose, and purpose.

Which appeal? You should listen to me because I know how it feels to lose a loved one to drunk driving.

Phrases like "Some may argue that.." or "Critics may claim that.." or "Opponents may say..." are used to introduce these.

a point given up or agreed to in an opposing argument

an issue, problem, or event that motivates someone to write or speak their argument

Which appeal? "Hi! I'm Jennifer Aniston and using Aveeno makes me look gorgeous."

Which fallacy? suggesting that because one thing happens, more and more (terrible) things will continue happening

appealing to credibility or shared values

Which fallacy? appeals to the authority of an individual although that individual is not qualified to speak as an authority on the subject in question