Explain TWO disadvantages of qualitative research.
Small samples --> not representative, very time consuming, requires good interviewer
Oops!
Check
Okay!
Check
15
Identify the three sampling methods available to firms when conducting market research.
Quota sampling, random sample, convenience sampling
Oops!
Check
Okay!
Check
15
Identify FOUR secondary market research methods:
Market analyses, Academic journals, Government publications, Media articles, Online content
Oops!
Check
Okay!
Check
15
Outline ONE advantage and ONE disadvantage of focus groups as a market research method.
Detailed questions asked to gather insights in group setting vs. majority view / costly etc.
Oops!
Check
Okay!
Check
15
Outline ONE advantage and ONE disadvantage of online content as a market research method.
easy to access, cheap vs. not trustworthy, not tailored
Oops!
Check
Okay!
Check
banana
Go to last place!
Oops!
shark
Other team loses 20 points!
Okay!
rocket
Go to first place!
Okay!
lifesaver
Give 15 points!
Oops!
seesaw
Swap points!
Oops!
magnet
Take 25 points!
Okay!
shark
Other team loses 20 points!
Okay!
thief
Give points!
5
10
15
20
25
15
What are the final 3 P's that comprise the 7 P's of marketing? Explain ONE of them in the context of a service.
People, process, physical evidence.
Oops!
Check
Okay!
Check
15
Explain TWO disadvantages of primary market research
time consuming, costly, validity is questionable if poorly designed
Oops!
Check
Okay!
Check
15
(HL) Explain TWO benefits of sales forecasting
drive strategic planning in a business, plan for the future, improve operational efficiency etc.
Oops!
Check
Okay!
Check
15
Explain ONE advantage and ONE disadvantage of quota sampling.
Availability and quickness of data collection vs. Inadvertent exclusion of a large proportion of the population, thus presenting highly skewed findings
Oops!
Check
Okay!
Check
banana
Go to last place!
Oops!
star
Double points!
Okay!
fairy
Take points!
5
10
15
20
25
banana
Go to last place!
Oops!
15
Explain ONE advantage and ONE disadvantage of quota sampling.
Findings are more reliable than random sampling vs. not always representative depending on numbers chosen for each category
Oops!
Check
Okay!
Check
15
Identify THREE primary market research methods.
Surveys, Interviews, Focus groups, Observations
Oops!
Check
Okay!
Check
15
(HL) Explain TWO limitations of sales forecasting
past data not indicative of future, limited use for some firms (e.g. new firms / fashion brands), ignores qualitative data
