the use of words to express something other than and especially the opposite of the literal meaning; sarcasm; plot twists
IRONY
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seesaw
Swap points!
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shark
Other team loses 25 points!
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gift
Win 20 points!
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banana
Go to last place!
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the use of a word to modify or govern two or more words usually in such a manner that it applies to each in a different sense or makes sense with only one (e.g. The ballerina in Harrison Bergeron claimed her mate and her throne.)
ZEUGMA
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Two contrasting concepts nearby to help the audience understand ideas (e.g. "It was the best of times; it was the worst of times."
ANTITHESIS
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An appeal to credibility, ethics, trustworthiness, or moral principles
ETHOS
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a statement made in the form of a question with no expectation of an answer