A Focus Group is a group of consumers brought together to discuss a particular product or service.

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An interview is a conversation where questions are asked and answers are given straight away.

the group of people to whom a business aims to sell its products or services.

Field and desk

Market research is the process of collecting and analysing information about the target market to establish trends.

Field research involves going out into the market place to gather information by observing and talking to people This is a form of primary research

A survey is a process for gathering and examining data from a sample of people. A sample is a smaller, manageable version of a larger group.

Desk research involves analysing information that has already been gathered. This is a form of secondary research

A questionaire is a list of questions developed to extract certain information from the respondent. It can be conducted by post, telephone, or online.

Observation involves watching or viewing consumers in action. For example, a mystery shopper would observe people in a shop, then report on the observations

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