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15
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Define using examples: to be targeted at
to be directed towards a specific audience, e.g., "The ad campaign is targeted at teenagers."
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15
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What is included in the "Title Page" section of a market research report?
It includes the report title, organisation or client name, date, and authorship details.
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15
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Define using examples: to roll out
to introduce a product or service gradually across different areas, e.g., "The bank rolled out its new mobile app nationwide."
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15
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Define using examples: to bring out
to release a new product or service, e.g., "The company brought out a new smartphone model this year."
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15
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Identify Q type and problem: Which of these streaming services do you use? Options: Netflix; HBO; Atresplayer
multi-choice question, insufficient options because it excludes other popular services like Amazon Prime or Disney+.
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15
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What are the cons of primary research?
It is time-consuming and expensive, e.g., organizing focus groups.
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What's the difference between primary and secondary research?
Primary collects new data (e.g., surveys), secondary uses existing data (e.g., reports).
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15
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Define using examples: product placement
the inclusion of a branded product in movies or TV shows as a form of advertising, e.g., "The soda brand had prominent product placement in the film."
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banana
Go to last place!
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fairy
Take points!
5
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20
25
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fairy
Take points!
5
10
15
20
25
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baam
Lose 5 points!
Oops!
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banana
Go to last place!
Oops!
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gold
Win 50 points!
Okay!
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fairy
Take points!
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25
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lifesaver
Give 25 points!
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15
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Identify Q type and problem:Donโt you think our product is the best on the market? a. yes b. no
closed question, leading question because it assumes the product is the best and pressures respondents to agree.
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15
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Identify Q type and problem:Do you agree that people who donโt recycle are irresponsible?
scale question, social desirability bias because respondents may answer to appear environmentally conscious.
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15
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Identify Q type and problem:How much money do you spend on unnecessary luxury items each month?
open-ended question, leading and biased because it assumes luxury items are unnecessary and may influence responses.
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baam
Lose 20 points!
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seesaw
Swap points!
Okay!
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shark
Other team loses 25 points!
Okay!
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lifesaver
Give 25 points!
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eraser
Reset score!
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shark
Other team loses 20 points!
Okay!
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gift
Win 5 points!
Okay!
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baam
Lose 10 points!
Oops!
15
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Identify Q type and problem:On a scale of 1-10 how satisfied are you with our fast and reliable service?
scale question, double-barrelled because it asks about both speed and reliability, which may not both apply.
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