Team 1
0
Team 2
0
Teams
Name
Score
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
Loading
×
thief
Give points!
5
10
15
20
25
×
shark
Other team loses 20 points!
Okay!
×
shark
Other team loses 15 points!
Okay!
×
thief
Give points!
5
10
15
20
25
15
×
Products that have low market share and low market growth
Dogs
Oops!
Check
Okay!
Check
15
×
State two benefits of market segmentation
Customer loyalty, avoid wasting promotional resources
Oops!
Check
Okay!
Check
15
×
What are producer goods?
Product sold to other businesses
Oops!
Check
Okay!
Check
15
×
Airlines offering first-class accommodation on long haul flights segment the market according to which characteristic?
Income
Oops!
Check
Okay!
Check
×
heart
Other team wins 10 points!
Oops!
×
magnet
Take 10 points!
Okay!
×
shark
Other team loses 25 points!
Okay!
×
banana
Go to last place!
Oops!
×
seesaw
Swap points!
Oops!
×
gold
Win 50 points!
Okay!
×
fairy
Take points!
5
10
15
20
25
×
thief
Give points!
5
10
15
20
25
15
×
According to Boston matrix, which products should be eliminated?
Dogs
Oops!
Check
Okay!
Check
15
×
During which stage of product life cycle the company doesn't have any sales?
Development
Oops!
Check
Okay!
Check
15
×
Time and date of consumption is part of which segmentation method?
Behavioral
Oops!
Check
Okay!
Check
×
boom
Lose 50 points!
Oops!
×
gift
Win 20 points!
Okay!
×
gift
Win 20 points!
Okay!
×
lifesaver
Give 20 points!
Oops!
15
×
What are the four methods of market segmentation?
Geographic, demographic, psychographic, behavioral
Oops!
Check
Okay!
Check
15
×
What is the difference between goods and services?
Goods are tangible, services are intangible
Oops!
Check
Okay!
Check
15
×
Products that have low market share, but high market growth
Question marks
Oops!
Check
Okay!
Check
15
×
Which stages does product development include?
Generating ideas, analysis, development, test marketing, launch
Oops!
Check
Okay!
Check
15
×
Which stages does product development include?
Generating ideas, analysis, development, test marketing, launch
Oops!
Check
Okay!
Check
×
Restart
Review
Join for Free
;
Your experience on this site will be improved by allowing cookies.
Allow cookies
