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15
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What are the four methods of market segmentation?
Geographic, demographic, psychographic, behavioral
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15
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During which stage of product life cycle the company doesn't have any sales?
Development
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15
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Airlines offering first-class accommodation on long haul flights segment the market according to which characteristic?
Income
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Which stages does product development include?
Generating ideas, analysis, development, test marketing, launch
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15
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Which stages does product development include?
Generating ideas, analysis, development, test marketing, launch
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15
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According to Boston matrix, which product bring the most money?
Cash cows
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monster
Reset all scores!
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magnet
Take 15 points!
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shark
Other team loses 5 points!
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banana
Go to last place!
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banana
Go to last place!
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star
Double points!
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rocket
Go to first place!
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baam
Lose 15 points!
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banana
Go to last place!
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star
Double points!
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gift
Win 15 points!
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thief
Give points!
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25
15
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According to Boston matrix, which products should be eliminated?
Dogs
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baam
Lose 25 points!
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shark
Other team loses 10 points!
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fairy
Take points!
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lifesaver
Give 20 points!
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15
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What is market segmentation?
Dividing customers into groups with specific characteristics
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15
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Time and date of consumption is part of which segmentation method?
Behavioral
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15
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What are consumer goods?
Products that are bought by customers and can't be used for further production
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What is the difference between goods and services?
Goods are tangible, services are intangible
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15
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State two factors that may influence choice of packaging
Protection, information
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