Market segmentation | Baamboozle - Baamboozle | The Most Fun Classroom Games!

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15

Products that have high market share and high market growth

Stars

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15

According to Boston matrix, which product bring the most money?

Cash cows

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15

Time and date of consumption is part of which segmentation method?

Behavioral

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15

State two benefits of market segmentation

Customer loyalty, avoid wasting promotional resources

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15

What are producer goods?

Product sold to other businesses

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What is market segmentation?

Dividing customers into groups with specific characteristics

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What are consumer goods?

Products that are bought by customers and can't be used for further production

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15

State two factors that may influence choice of packaging

Protection, information

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eraser

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seesaw

Swap points!

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fairy

Take points!

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lifesaver

Give 15 points!

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Testing the product in a small section of the total market is called ...

Test marketing

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Which stages does product development include?

Generating ideas, analysis, development, test marketing, launch

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Marketing mix is also known as ...

4P

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eraser

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rocket

Go to first place!

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gift

Win 25 points!

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baam

Lose 20 points!

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banana

Go to last place!

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fairy

Take points!

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fairy

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banana

Go to last place!

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15

Television broadcasters target sport lovers. Which segmentation method do they use?

Psychographic

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15

Airlines offering first-class accommodation on long haul flights segment the market according to which characteristic?

Income

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