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10
×
The first step when creating a customer value driven marketing strategy is?
Decide whom you will serve.
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Okay!
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15
×
A __________ is the set of actual and potential buyers of a product.
market
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15
×
What are the 4 P's of the marketing mix?
product, price, place, and promotion
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Okay!
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5
×
Shaped by one's society and culture. You do not need these items for survival.
Wants
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Okay!
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10
×
The marketing manager must answer _____ important questions
2
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Check
×
thief
Give points!
5
10
15
20
25
×
gold
Win 50 points!
Okay!
×
shark
Other team loses 20 points!
Okay!
×
thief
Give points!
5
10
15
20
25
10
×
An experience such as a vacation can be defined as a market offering. True or False
True
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5
×
Each party involved in the modern marketing system adds value. True or False
True
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10
×
You _______ food but _______ a Big Mac.
need, want
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10
×
_________ is the act of obtaining a desired object from someone by offering something in return
exchange
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Okay!
Check
×
banana
Go to last place!
Oops!
×
gift
Win 10 points!
Okay!
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rocket
Go to first place!
Okay!
×
banana
Go to last place!
Oops!
×
eraser
Reset score!
Oops!
×
star
Double points!
Okay!
×
shark
Other team loses 20 points!
Okay!
×
thief
Give points!
5
10
15
20
25
10
×
When backed by buying power, needs become wants. True or. False
False
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Okay!
Check
10
×
Market offerings are limited to physical products. True or False
False
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5
×
Food, clothing, warmth, and safety are forms of?
Needs
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Check
5
×
The five core customer and marketplace concepts are NOT critical. True or False
False
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Okay!
Check
×
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