Explain TWO disadvantages of primary market research
time consuming, costly, validity is questionable if poorly designed
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15
Identify THREE primary market research methods.
Surveys, Interviews, Focus groups, Observations
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15
Explain TWO disadvantages of conducting interviews as a market research method.
Time consuming, huge scope for interviewer bias.
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15
Outline ONE advantage and ONE disadvantage of online content as a market research method.
easy to access, cheap vs. not trustworthy, not tailored
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15
Explain ONE advantage and ONE disadvantage of quota sampling.
Availability and quickness of data collection vs. Inadvertent exclusion of a large proportion of the population, thus presenting highly skewed findings
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15
Explain TWO disadvantages of qualitative research.
Small samples --> not representative, very time consuming, requires good interviewer
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eraser
Reset score!
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rocket
Go to first place!
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fairy
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baam
Lose 25 points!
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15
Explain ONE advantage and ONE disadvantage of quota sampling.
Findings are more reliable than random sampling vs. not always representative depending on numbers chosen for each category
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15
Explain why ethics is an important key concept when it comes to market research.
Any reasonable answer!
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baam
Lose 15 points!
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gift
Win 20 points!
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fairy
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lifesaver
Give 10 points!
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15
Identify two roles / purposes of market research.
Gives businesses up-to-date info, Helps firms tailor their market mixes for target segments, Assesses customer reactions to products, understand rivals etc.
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seesaw
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gift
Win 15 points!
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banana
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15
Explain TWO advantages of secondary market research.
Readily available, wide range of sources, industry trends, large samples sizes (statistically significant),
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15
Identify FOUR secondary market research methods:
Market analyses, Academic journals, Government publications, Media articles, Online content
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15
Provide TWO examples of a poorly written survey question.
Any reasonable answer!
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15
Outline ONE advantage and ONE disadvantage of focus groups as a market research method.
Detailed questions asked to gather insights in group setting vs. majority view / costly etc.
