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15
×
Explain TWO disadvantages of primary market research
time consuming, costly, validity is questionable if poorly designed
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baam
Lose 25 points!
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fairy
Take points!
5
10
15
20
25
×
shark
Other team loses 25 points!
Okay!
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banana
Go to last place!
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monster
Reset all scores!
Oops!
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seesaw
Swap points!
Okay!
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shark
Other team loses 5 points!
Okay!
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lifesaver
Give 5 points!
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trap
No points!
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rocket
Go to first place!
Okay!
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rocket
Go to first place!
Okay!
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baam
Lose 25 points!
Oops!
15
×
Provide TWO examples of a poorly written survey question.
Any reasonable answer!
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15
×
Explain ONE advantage and ONE disadvantage of quota sampling.
Findings are more reliable than random sampling vs. not always representative depending on numbers chosen for each category
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15
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Outline ONE advantage and ONE disadvantage of focus groups as a market research method.
Detailed questions asked to gather insights in group setting vs. majority view / costly etc.
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15
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Explain TWO advantages of secondary market research.
Readily available, wide range of sources, industry trends, large samples sizes (statistically significant),
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15
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Explain TWO disadvantages of conducting interviews as a market research method.
Time consuming, huge scope for interviewer bias.
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15
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Identify FOUR secondary market research methods:
Market analyses, Academic journals, Government publications, Media articles, Online content
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15
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Identify the three sampling methods available to firms when conducting market research.
Quota sampling, random sample, convenience sampling
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15
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Explain TWO disadvantages of qualitative research.
Small samples --> not representative, very time consuming, requires good interviewer
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15
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Identify two roles / purposes of market research.
Gives businesses up-to-date info, Helps firms tailor their market mixes for target segments, Assesses customer reactions to products, understand rivals etc.
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15
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Outline ONE advantage and ONE disadvantage of online content as a market research method.
easy to access, cheap vs. not trustworthy, not tailored
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15
×
Identify THREE primary market research methods.
Surveys, Interviews, Focus groups, Observations
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15
×
Explain why ethics is an important key concept when it comes to market research.
Any reasonable answer!
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