Customer journey. Analyzing the customer journey from initial engagement to conversion revealed key touchpoints where we could enhance user experience and streamline the purchasing process, ultimately boosting customer satisfaction.
A phrase that describes every interaction a customer has with a business, from their initial interest in a product to requests for support after the purchase.
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15
Drill down. During the meeting, we decided to drill down into the sales data to
identify specific regions where our products were underperforming,
allowing us to develop targeted strategies to address these issues.
The process of finding the root causes of a problem. This buzzword is often used during a difficult problem-solving process to motivate employees.
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15
Bring smth to the table. We need everyone to bring something to the table during our
brainstorming session tomorrow—whether it's innovative ideas, market
insights, or creative solutions—to ensure we generate impactful
strategies.
Used in HR circles to describe what skills and experience a job candidate can provide to a company.
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monster
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gift
Win 15 points!
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shark
Other team loses 25 points!
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thief
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Retargeting. The marketing team implemented a retargeting strategy to display personalized ads to users who had abandoned their shopping carts, encouraging them to return to the website and complete their purchases.
"Retargeting" refers to the way that companies appeal to customers who have already shown an interest in their product by visiting a website.
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lifesaver
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magnet
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rocket
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lifesaver
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Reinventing the wheel. Instead of reinventing the wheel with a completely new marketing
strategy, let's utilize successful campaigns from the past and adapt
them to our current objectives.
Recreating something that already exists, often unnecessarily.
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seesaw
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shark
Other team loses 20 points!
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fairy
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baam
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Freemium. The company's freemium model offers basic access to its software
platform for free, with the option to upgrade to a premium subscription
for additional features and functionalities.
"Freemium" content is used to introduce customers to the paid version of a product by offering a simplified version for free.
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Sustainability. The company's commitment to sustainability is evident in its adoption of
eco-friendly practices throughout its supply chain, from sourcing raw
materials to reducing waste and carbon emissions in manufacturing
processes.
Refers to how well a project uses its resources and its ability to support itself. Also used to describe how a company interacts with the environment.
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Visibility. Improving our online visibility through targeted SEO (search engine optimisation) strategies and
digital advertising campaigns has significantly increased our brand
awareness and customer engagement across various platforms.
Often used in marketing to describe how popular a product/ company is. Businesses want visibility to increase sales and develop a good reputation.
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Synergy. The merger between the two companies resulted in significant synergy,
leveraging each other's strengths to create a more efficient and
competitive entity in the market.
The way that different components work together to complete a goal. A team that gets on well and produces high-quality content has synergy.
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Startup. The startup's agile team quickly adapted to market feedback, iterating on their product to meet customer needs and gain traction in their target market, showcasing their ability to innovate and execute in a competitive landscape.
A company in the first stages of operations. Founded by entrepreneur(s) who want to develop a product or service for which they believe there is demand.
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trap
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seesaw
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rocket
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thief
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Core competency. Our company's core competency lies in innovative product design and
development, which has allowed us to maintain a competitive edge in the
market and drive sustained growth over the years.
"Core competencies" are the most important skills and values of a business. They can also describe the particular qualifications of a job applicant.
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Low-hanging fruit. Let's prioritize tackling the low-hanging fruit first, focusing on the quick and easy wins that can be achieved with minimal effort, before addressing more complex challenges.
The most easily achieved of a set of tasks, measures, goals, etc.
