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15
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TOPIC: Today I_________ the phenomenon of influencers from a psychological perspective.
am going to examine
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CALL TO ACTION: Next time..., ______________ why they’re so in love!"
ask yourself
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OUTLINE: There four ___________ make influencers so effective, and I’ll describe these one by one.
factors
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LINK: The ___________ factor is a desire for group belonging.
final
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DIRECT ADDRESS: _______________: of course that’s not true!
You're probably thinking
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EVIDENCE: A recent _____________ that influencers had an effect on one-third of the purchases made by their followers.
report showed
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lifesaver
Give 25 points!
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seesaw
Swap points!
Okay!
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fairy
Take points!
5
10
15
20
25
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baam
Lose 10 points!
Oops!
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seesaw
Swap points!
Oops!
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fairy
Take points!
5
10
15
20
25
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rocket
Go to first place!
Okay!
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banana
Go to last place!
Oops!
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baam
Lose 25 points!
Oops!
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rocket
Go to first place!
Okay!
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fairy
Take points!
5
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20
25
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thief
Give points!
5
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25
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EXPLAIN: What _________ is that people feel like they know the influencers they follow
I mean by that
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Definition: In case you're _____________ the term, let me give you a bit of background
not familiar with
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seesaw
Swap points!
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gift
Win 5 points!
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shark
Other team loses 25 points!
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thief
Give points!
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25
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SUMMARY: And there ______________: that’s the psychology of influencers.
you have it
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15
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Hook: You've ________ about online 'influencers'.
probably heard
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