The four elements of the marketing mix are product, price, place (distribution), and promotion.

Yes, a target market can change over time due to shifts in consumer preferences, market trends, or changes in the product or service itself.

A target market is a specific group of potential customers that a business aims to reach with its products or services.

A product like bottled water is typically marketed to a mass audience because it is a basic necessity that appeals to a wide range of people.

An example of a product and its corresponding target market could be luxury sports cars targeti individuals who appreciate high-performance vehicles.

Disadvantages of targeting a mass market include intense competition and the challenge of meeting diverse consumer preferences.

to tailor their marketing efforts and messages to the needs and preferences of that specific group.