the price needs to be slightly cheaper or more or less the same as the price charged by the nearest competitor offering a similar product or service

the work of a waitress or bar staff serving a customer or the job of housekeeping

perceived benefits must be greater than the costs

the actual food and drink served in a hotel restaurant

offering discounts, promotional codes and loyalty programmes, e.g. airmiles

in the past: sold through travel agents – travellers received an envelope full of documents such as a letter of confirmation, flight tickets and hotel vouchers • now: actual physical location is not so important

direct mail, websites, advertisements on TV and in the press, telemarketing, point-of-sale material (tour operator brochures)

a hotel room or airline seat after the specified date