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15
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Discuss Maslow’s hierarchy of needs
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15
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Discuss the four components of self-concept.
Real self, self-image, looking glass self, and ideal-self
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15
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What are the two kinds of data?
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15
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Define cognitive dissonance.
Cognitive dissonance is the anxiety that results from an imbalance among a person’s knowledge, beliefs, and attitudes that occurs after a purchase
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15
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What is the difference between Web 1.0, Web 2.0, and Web 3.0?
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15
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Differentiate between a high-involvement purchase decision and a low-involvement purchase decision.
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seesaw
Swap points!
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fairy
Take points!
5
10
15
20
25
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fairy
Take points!
5
10
15
20
25
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baam
Lose 25 points!
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15
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What is the difference between a fad and a trend?
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15
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What is data mining?
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15
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Explain the difference between a first-mover and a second-mover strategy.
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15
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What is a marketing strategy?
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seesaw
Swap points!
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magnet
Take 5 points!
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shark
Other team loses 25 points!
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lifesaver
Give 25 points!
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eraser
Reset score!
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shark
Other team loses 5 points!
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shark
Other team loses 25 points!
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baam
Lose 5 points!
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15
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What do we mean by attitude?
An attitude has cognitive, affective, and behavioral components.
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15
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How can social media help you find a partner brand?
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15
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Describe the three categories of problem-solving behavior with examples.
Routinized, Limited Problem Solving, and Extended Problem Solving
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