The difference between the way things are and the way things should be, or the way things are expected to be.
Irony
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15
The use of appealing but vague words and images to create a strong emotional response.
Glittering Generalities
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15
A catchy phrase used to sell. Can include a logo or jingle to create brand identification.
Slogan
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15
By comparing a complex issue or situation with a more familiar one, cartoonists use this technique to help their readers see it in a different light.
Analogy
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15
What technique is this?
Repetition
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15
Stirs everyone to join the in crowd. Everyone is doing it so you should too. Advertisers do this cleverly as people like to think of themselves as individuals
Bandwagon
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15
Cartoonists often _______ objects or people to make it clear exactly what they stand for.
label
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baam
Lose 10 points!
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magnet
Take 25 points!
Okay!
fairy
Take points!
5
10
15
20
25
banana
Go to last place!
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15
Pathos - appeal to fear, happiness, need to belong and so on
Emotional Appeal / Appeal
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lifesaver
Give 15 points!
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magnet
Take 25 points!
Okay!
gift
Win 5 points!
Okay!
thief
Give points!
5
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15
Only telling a portion of the truth. Stacking the deck in your favour.
Card Stacking
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15
This involves an expert opinion such as a doctor, dentist, etc.
Authority Figure
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baam
Lose 15 points!
Oops!
magnet
Take 25 points!
Okay!
fairy
Take points!
5
10
15
20
25
banana
Go to last place!
Oops!
15
Czrtoons which criticize social deficits and form specific images in the minds of the audience.Â
Political Cartoons
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15
What technique is this?
Facts & Figures
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15
This is from an end user who endorses the product. This can be from a celebrity or an expert such as a doctor or a satisfied customer.