The additional cost incurred by the production of one more item or unit of production.
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a market follower
A competitor who is not making any attempt to challenge the market leader - perhaps because he is too weak.
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hard currency
Some countries have money which is not considered trustworthy. Business transactions are therefore often carried out using something more reliable like the US d
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launch (v&n
To put something new on the market or to start an advertising campaign, for example. This verb comes from the French verb for "throw". It can also be used with
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banana
Go to last place!
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star
Double points!
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gift
Win 15 points!
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lifesaver
Give 20 points!
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a market segment
This is a particular part of the whole market. There is, for example, the luxury and then the low-price part.
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a market challenger
A competitor who is trying to take over the leading position.
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a loss-leader
A product you sell very cheaply - perhaps below cost-price in order to attract customers, who will, for example come to your shop and buy other products which h
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monetary policy
A government can regulate the supply of money and thus stimulate growth or curb spending.
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institutional investors
These are organisations like pension funds which invest money on behalf of their members.
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human resources
This is another word for the staff in a company. It is also the name of the department which looks after staff welfare. It used to be called Personnel Managemen
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middlemen
Intermediaries, e.g. wholesalers, between the producer and the retailer.
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heart
Other team wins 5 points!
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shark
Other team loses 10 points!
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gift
Win 20 points!
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thief
Give points!
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accounts payable
Money which a company owes to its creditors such as its suppliers.
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maturity
In the case of a bond, this is the date at which the loan is paid back. In the case of a product, it is the stage when a product has become established on the m