Team 1
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Team 2
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Teams
Name
Score
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15
×
recommendations made by individuals to other individuals about a product of service
word of mouth
Oops!
Check
Okay!
Check
15
×
to quickly become extremely popular on the Internet through social media
to go viral
Oops!
Check
Okay!
Check
15
×
the amount of money a company decides to spend on advertising
advertising budget
Oops!
Check
Okay!
Check
15
×
the people a company want to sell their product or service to
target audience
Oops!
Check
Okay!
Check
15
×
An internet advertising model in which advertisers pay only when somebody clicks on their advert
Pay per click ads
Oops!
Check
Okay!
Check
20
×
an interview given to journalists by a prominent person in an organisation in order to make an announcement or answer questions
A press conference
Oops!
Check
Okay!
Check
15
×
a company that creates adverts for other companies
advertising agency:
Oops!
Check
Okay!
Check
15
×
how well people know a particular brand
brand awareness
Oops!
Check
Okay!
Check
×
baam
Lose 20 points!
Oops!
×
star
Double points!
Okay!
×
shark
Other team loses 5 points!
Okay!
×
thief
Give points!
5
10
15
20
25
15
×
to advertise a product by using it as a prop in a TV show or film
product placement
Oops!
Check
Okay!
Check
×
seesaw
Swap points!
Oops!
×
fairy
Take points!
5
10
15
20
25
×
fairy
Take points!
5
10
15
20
25
×
lifesaver
Give 25 points!
Oops!
×
eraser
Reset score!
Oops!
×
gold
Win 50 points!
Okay!
×
fairy
Take points!
5
10
15
20
25
×
lifesaver
Give 25 points!
Oops!
20
×
Using special strategies to get a high-ranking position in search engines (Google, Yahoo!, Bing, etc.)
search engine optimization
Oops!
Check
Okay!
Check
15
×
large media outlets like TV, newspapers and magazines
mass media
Oops!
Check
Okay!
Check
15
×
the time during the viewing schedule when most people watch TV or listen to a broadcast
prime time
Oops!
Check
Okay!
Check
15
×
the short period during TV programmes when advertisements are shown
commercial break
Oops!
Check
Okay!
Check
×
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Review
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